With three successive promotions and a global fanbase eagerly awaiting the 2025/26 shirt launch, the project carried huge expectations and a non-negotiable deadline.
The programme was critical. We had just six weeks to transform the space and ensure the shop was ready for the season launch event. The opening night drew thousands of fans queuing for their first glimpse of the new kit, underlining the importance of both timing and quality.
Working in close collaboration with TP Bennett (lead design) and Bloc Building Consultancy (project management), ICON delivered a bold, striking fit-out that reflects the ambition of the club. Despite the tight timeframe, quality was never compromised. Our supply chain partners pulled out all the stops to ensure every detail was completed to the highest standard.
The result is a 17,000 sqft retail space worthy of a club on the rise - bold, impactful, and built to handle the scale of Wrexham AFC's ever-growing fanbase. Delivered on time and on budget, the project set the stage for one of the most anticipated shirt launches in the club's history.
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0330 133 2569enquiries@iconprojects.co.uk
